Creating a Winning Social Media Marketing Strategy in 2019
Gone are the days where you could create a Social Media Marketing Strategy off the cuff and get results.
In our modern, digital era, Social Media Marketing needs a more well rounded & calculated approach.
With us pesky Millennials popping up left right and centre it has become more important than ever to not just have an online presence but an overall strategy to attract, delight and maintain your target audience.
If you don’t want to lose out in 2019, keep reading!
Start With Why
By this, I mean what are your objectives & goals? In order to get the best results, you need to optimise for your desired outcomes!
Social media marketing isn’t about stringing some posts together and calling it a day. Instead, social media planning should be looked at like cooking your favourite dish.
Once you have your ingredients, you follow a recipe, cook with a massive grin on your face and presto!
Think of your “why” as the first essential ingredient to your Social Media Marketing Strategy.
Goals To Consider
Deciding on a goal can be as difficult as deciding on what to eat from McDonalds!
To help, here are some suggestions:
- Increase brand awareness
- Website Traffic
- Higher quality of leads
- Footfall increase
- Improve social ROI
- Create a loyal & engaged audience
- Stay Up-To-Date with your industry
Research The Platforms
Nowadays, almost everyone is on Social Media… To say that this is not a useful platform is ludicrous! The issue lies in the research of your target markets behavioural traits and purchasing behaviours.
To help you, here’s some useful stats which may indicate which Social Media Network would suit your business best!
- Facebook’s most popular demographics include:
- Women users (89%)
- 18-29 year olds (88%)
- Urban- and rural-located users (81% each)
- Those earning less than £25,000 (84%)
- Users with some college experience (82%)
- Instagram’s most popular demographics include:
- Women users (38%)
- 18-29 year olds (59%),
- Urban-located users (39%)
- Those earning less than £25,000 (38%)
- Users with some college experience (37%)
- Twitter’s most popular demographics include:
- Women users (25%)
- 18-29 year olds (36%)
- Urban-located users (26%)
- Those earning £42,000-£60,000 (28%)
- Users with college experience or more (29%)
- LinkedIn’s most popular demographics include:
- Men users (31%)
- 18-29 year olds (34%)
- Urban-located users (34%)
- Those earning £68,000 or more (45%)
- Users with college experience or more (50%)
Research Your Competition
AKA – The Nosey Neighbour…
Don’t be scared to check up on your competitor to see what they are doing on the online world and see if there are any points that you could improve on or completely avoid as you can see that they don’t work.
Is Content Still King?
Using the information gathered from the previous steps should help you to create more new and exciting content for your audience so if you’ve skipped all of the above steps, it’s time to go back!
One top tip from us is NOT to oversell! If you are always trying to flog something in your posts you will switch off your target audience.
Be sure to mix it up. Don’t be afraid to share articles from your industry or viral videos/images which are engaging & relevant.
Don’t Be Ignorant!
The key is in the name “SOCIAL” without conversation your pages feed will be as dry as gin. It’s essential to not forget the core elements of “networking”. It takes effort to ensure conversations or engagement opportunities aren’t left unattended but it’s well worth it!
Measure, Tweak, Adjust, Adapt Repeat.
Try, fail, experiment & learn! The only way to improve anything is to use your knowledge and apply it to practical situations.
Be sure to keep check of your online analytics to see if the results are lining up with the goals that you set right back at the beginning!
Have a Question?
Lay it on us! We’d be happy to help, contact us here.
If you’re looking to step up your game in 2019, fill out our form and receive a FREE Social Media Plan from our team!