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Project Brief:

As a small business, the team within the company are extremely busy. Their day-to-day duties consist of phone calls with customers, booking in appointments, valuing properties, selling properties, letting properties and the list goes on and on.

Pendle Hill Properties manage to post to Facebook as regularly as possible and get pretty great engagement on the wide majority of posts.

Despite this, they wanted to generate new instructions through their free, online instant valuation tool.

We created and implemented a social media plan which was optimised for driving traffic to this link where details could be collected and leads could be contacted using the information provided as appropriate.

On this project, we have achieved 736 link clicks which have resulted into 200 hot leads. The remaining contacts have been entered onto a GDPR compliant mailing list.

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